Honda Italy has launched a new range of clothing, Honda Lifestyle Collection, produced by GAS, a leading casual wear designer and long-time partner of HRC’s Honda MotoGP team.

Presented in Milan at EICMA 2009 – the most prestigious motorcycle trade fair in Europe – and with ranges for men, women and children, Honda Lifestyle Collection offers a wide selection of items for motorcycle fans to wear and will be available across Europe from February 2010 onwards.

Mario Nicosia, director of after sales for Honda Italy, said, “Honda and GAS are based in Italy, but the importance of the market in Europe convinced us to branch out there. The new Honda Lifestyle Collection is produced with the same production qualities, sporting design and detail of every Honda.”

Claudio Grotto, President of Grotto SpA, added, “GAS has always attached great importance to quality and to the values of its brand. For a long time I have admired the motorcycle world and Honda in particular, so I’m honoured that the company has chosen us to produce this clothing line. The experience and knowledge gathered over 25 years by GAS in the world of casual wear has created a very strong product, similar to Honda.”

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Source: MotoGp